Roofr Review
Roofr is an all-in-one sales platform for roofing contractors, anchored by low-cost satellite roof measurement reports and a proposal builder that improves close rates, expanding into CRM, payments and job management.
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The verdict
Roofr reviews rate it one of the best-value tools in roofing, with a 4.6 out of 5 on Capterra and 4.9 on G2. Its anchor is fast, satellite-based roof measurement reports for around $13, roughly half to a quarter of legacy providers like EagleView, and reviewers love the speed, low cost and not having to climb roofs. That flows into a drag-and-drop proposal builder with e-signature that contractors credit with improving close rates, plus an instant estimator and Roofr Payments. Founded in 2015 by a third-generation roofer and Y Combinator-backed, Roofr has expanded into a full sales platform with CRM, job pipelines and material ordering. The honest catches: the CRM is newer and rated below the measurement and proposal tools, some reviews note measurement inaccuracies on complex roofs, and support feedback is mixed. It is a roofing specialist, not a general FSM.
Roofr at a glance
| Vendor | Roofr | Category | Roofing sales & measurement software |
|---|---|---|---|
| Best for | roofing contractors who want fast, affordable measurements & winning proposals | Starting price | Free to $349/mo + reports |
| Free trial | Yes | Free plan | Yes |
| User rating | 4.6/5 (101 reviews) | Our score | 8.2/10 |
| Deployment | Cloud, iOS, Android | Founded | 2015 |
| Headquarters | San Francisco, CA | Users | Roofing contractors |
See Roofr in action
A quick look at the interface, so you know what you are getting before the trial.
What Roofr does
The areas we lean on most in daily use, and how Roofr handles each.
Roof measurement reports
Accurate satellite-based reports with total area, facets, pitch, eaves, valleys, hips and ridges for around $13 per report.
Aerial measurement tool
Draw edges and facets over aerial imagery yourself, or order an expert-measured report, whichever is faster.
Proposal builder
Build professional, branded, drag-and-drop good-better-best proposals with photos and e-signature to win more jobs.
Instant estimator
Generate a homeowner quote in seconds straight from the roof measurement, with a lead-capture option.
Payments & invoicing
Roofr Payments and invoicing let contractors collect deposits and get paid without a separate processor.
CRM & job pipelines
Higher tiers add customizable job pipelines, stages, tags and automated actions to track leads and jobs.
Material ordering
Order materials with supplier integrations so the job list flows from measurement to order.
Crew management & job costing
The Scale tier adds crew management, work orders, job costing and a performance dashboard.
How Roofr works day to day
Roofr made its name by solving the roofing contractor's most tedious, expensive chore: measuring the roof. Instead of climbing up with a tape measure or paying a premium for an EagleView report, a contractor drops an address into Roofr and gets an accurate, satellite-based measurement report, total area, facets, pitch, eaves, valleys, hips and ridges, for around 13 dollars, roughly half to a quarter of what legacy measurement providers charge. Founded in 2015 by Richard Nelson, a third-generation roofer, and Kevin Redman, and backed by Y Combinator and more than 40 million dollars in funding, Roofr has grown from that single tool into an all-in-one sales platform for roofers, and across Roofr reviews it earns a strong 4.6 out of 5 on Capterra and 4.9 on G2.
The measurement report is still the anchor, and it is the feature reviewers love most: fast turnaround, low cost and no need to get on a roof. From there, Roofr flows straight into its second standout, the proposal builder. Contractors build professional, branded, drag-and-drop proposals with photos and e-signature, and reviewers repeatedly credit these good-better-best proposals with directly improving their close rates. An instant estimator can even generate a homeowner quote in seconds from the measurement, and Roofr Payments plus invoicing let a contractor collect the deposit on the spot.
As Roofr has expanded into an end-to-end platform, it has added a CRM, job pipelines, material ordering with supplier integrations, homeowner communications, crew management and job costing on its higher tiers. The pay-as-you-go Starter plan is free, which lets a small roofer order measurement reports and test proposals at no monthly cost, and paid tiers scale up from there to full pipeline and job management.
The honest weak spots reflect a company still building out beyond its core. The CRM and job-management side is newer and rated lower than the measurement and proposal tools, so it is not yet as deep as a dedicated roofing CRM. A minority of Roofr reviews report measurement inaccuracies on complex or unusual roofs, meaning contractors should still sanity-check reports before ordering material, and while Roofr topped G2 for support, a handful of reviewers describe support and communication as inconsistent. Costs can also climb with high report volume.
Roofr is, by design, a roofing specialist. It is not a general home-service FSM, and a plumber or HVAC shop should look elsewhere. But for a roofing contractor, that focus is the point: measurement, estimating and proposals are shaped specifically around how roofs are sold.
Across Roofr reviews the verdict is clear: for a roofing contractor who wants fast, affordable roof measurements and proposals that win more jobs, Roofr is one of the best-value tools in the trade, backed by a 4.6 out of 5, a 4.9 on G2 and a free starting plan. Just treat the newer CRM as a growing extra rather than a mature roofing platform, verify measurements on tricky roofs, and Roofr software will pay for itself on quoting speed alone.
Roofr pros and cons
Pros
- Fast, satellite roof measurement reports at ~$13, far cheaper than EagleView
- No need to climb roofs or drive out to measure
- Proposal builder with e-signature that reviewers credit with higher close rates
- Instant estimator generates a homeowner quote in seconds
- Integrated Roofr Payments and invoicing to collect deposits
- Free pay-as-you-go Starter plan, plus top G2 ratings for value
Cons
- CRM and job management are newer and rated below the core tools
- Some reviews report measurement inaccuracies on complex roofs
- Support and communication feedback is mixed despite a G2 award
- Costs can climb with high measurement-report volume
- Roofing-only: not a general home-service FSM
Who should use Roofr, and who should skip it
A great fit if you
- You are a roofing contractor doing frequent measurements and quotes
- You want cheap, fast roof measurements instead of EagleView
- You want polished proposals that improve your close rate
- You want an integrated way to collect deposits and payments
- You want to start free and pay per report as you grow
Look elsewhere if you
- You are a general home-service trade (plumbing, HVAC, cleaning)
- You need a deep, mature roofing CRM and field-ops platform now
- You do very high report volumes and want to avoid per-report costs
- You handle many complex roofs where measurement accuracy is critical
Is Roofr right for your trade?
Roofr is used across the main home-service trades. Here is how it fits each one, and what its reviews tend to say in that niche.
Roofr for Residential roofing
Residential roofers order satellite measurement reports and build winning proposals fast; Roofr leads roofing software reviews on value.
Roofr for Roof measurement & estimating
Contractors skip climbing roofs and measure from aerial imagery, then estimate straight from the report.
Roofr for Roofing sales
The good-better-best proposal builder with e-signature and instant estimator is built to close more roofing deals.
Roofr for Storm & insurance roofing
Storm-restoration roofers use fast measurement reports and documentation to quote and process jobs quickly.
Roofr for Commercial roofing
Commercial roofers use multi-structure measurement reports and job pipelines on higher tiers to manage larger projects.
Roofr scorecard
How Roofr scored across our rubric. Every tool is measured on the same areas.
Roofr pricing and plans
Real starting prices, dated and re-checked each pass. Roofr has a free, pay-as-you-go Starter plan (measurement reports billed per report, roughly $13-19 each), then paid tiers including Measure+ around $109/mo, Instant Estimator $149/mo, Essentials $249/mo (unlimited proposals, invoicing and Roofr Payments) and Scale $349/mo (job pipelines, automations, crew management). Measurement reports run about $13 each on paid plans, well below legacy providers. Costs can add up with high report volume, so factor in your monthly measurements.
Roofr integrations
Tools Roofr connects with out of the box, so it fits the stack you already run.
QuickBooks Online
Google Calendar
Nearmap
Supplier / material ordering
Zapier
Support, training and deployment
How you can reach the Roofr team, how they onboard you, and where it runs.
Support
- Chat
- Phone
- Email / Help Desk
- Knowledge Base
- FAQs / Forum
Training
- Live Online
- Webinars
- Documentation
- Videos
Deployment
- Cloud, SaaS, Web-Based
- Mobile - iPhone / iPad
- Mobile - Android
Typical customers
- Freelancers
- Small businesses
- Mid-size businesses
Roofr alternatives
If Roofr is not the fit, these are the closest tools we rank, in order.
RoofrHow to test Roofr before you commit
Every tool demos well. These are the checks that actually tell you whether Roofr fits your shop, while the free trial is still running.
Run a real job end to end
- Book it, schedule it, dispatch a tech, then invoice and take payment
- Do it on the phone your techs actually carry, not a demo laptop
- Try it with weak signal in the field, not just on office wifi
- Add a second user and watch how the per-seat price moves
Watch for the catch
- Payment-processing fees taken on every card and ACH run
- Features quietly locked to a higher tier than the one you tried
- Onboarding or data import sold as a paid add-on
- How hard it is to export your data if you decide to leave
Roofr FAQ
How much does Roofr cost?
Roofr has a free, pay-as-you-go Starter plan where measurement reports are billed per report (roughly $13-19 each), then paid tiers: Measure+ around $109/mo, Instant Estimator $149/mo, Essentials $249/mo (unlimited proposals, invoicing and Roofr Payments) and Scale $349/mo (job pipelines, automations, crew management and job costing). Measurement reports run about $13 each on paid plans, well below legacy providers.
What do Roofr reviews say?
Roofr holds a 4.6 out of 5 on Capterra and 4.9 on G2, and it topped G2's Fall 2025 rankings for support, usability and value. Roofers love the fast, cheap measurement reports and the proposal builder that improves close rates. The most common complaints are a newer, weaker CRM, occasional measurement inaccuracies on complex roofs and inconsistent support experiences.
How much are Roofr measurement reports?
On paid plans, Roofr measurement reports cost about $13 each, and on the free Starter plan they are billed per report (roughly $13-19). That is typically 50-75% less than legacy providers like EagleView, which is a major reason contractors switch to Roofr for measurements.
Is Roofr accurate?
For standard residential roofs, reviewers generally praise the accuracy and speed. However, a minority of Roofr reviews report inaccuracies, such as wrong pitches or measurements, on complex or unusual roofs. The practical advice is to sanity-check reports before ordering material, especially on complicated roofs, so a measurement error does not eat your margin.
Is Roofr a full roofing CRM?
It is getting there, but the measurement and proposal tools are its strength, while the CRM and job-management features are newer and rated lower. On higher tiers Roofr adds job pipelines, automations, crew management and job costing, but a roofer needing a deep, mature CRM today may prefer a dedicated roofing CRM like JobNimbus, using Roofr alongside it for measurements and proposals.
Who owns Roofr?
Roofr was founded in 2015 by Richard Nelson, a third-generation roofer, and Kevin Redman, and is headquartered in San Francisco. It went through Y Combinator and has raised more than $40 million to build out an end-to-end roofing sales and operations platform.
Roofr vs JobNimbus: which should I choose?
They complement each other. Roofr is strongest at cheap, fast roof measurements and win-more proposals, with a growing CRM. JobNimbus is a deeper, more mature roofing CRM and job-management platform. Many roofers use Roofr for measurements and proposals and JobNimbus for the CRM and workflow, or choose Roofr if measurement-and-proposal speed is their main need and JobNimbus if CRM depth is.
Is Roofr worth it?
For a roofing contractor, yes, especially for the affordable, fast measurement reports and the proposal builder, which many say pay for themselves in quoting speed and close rate. Just treat the newer CRM as a growing extra, verify measurements on complex roofs, and weigh per-report costs if you measure at high volume.
Roofr reviews from real users
Verified reviews from people running Roofr in the field. Every review is read by our team before it goes live, so this is honest signal, not spam.
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