
Avimark Review
Covetrus Avimark is a mature veterinary practice management system (PIMS) for small animal hospitals, running scheduling, medical records, invoicing, inventory and prescriptions on a Windows server, with an optional hosted deployment.
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The verdict
Avimark reviews make it one of the most established veterinary practice management systems in North America: Covetrus reports more than 11,000 hospitals, and it holds 4.1 out of 5 on Capterra from roughly 600 reviews. It runs the whole practice, from scheduling, boarding, records and SOAP notes to invoicing, inventory and prescriptions, with a centralized whiteboard, worklists and deep integrations to Covetrus Axis-Q, vRxPro, Comms, CUBEX and lab partners. It is a Windows server application; the hosted option is the same software on a remote desktop, not true cloud, though a local server keeps records reachable when the internet fails. The catches are a dated interface, server and update headaches, uneven phone support and no native mobile app. For an established one to five doctor small animal practice with IT support, it remains a capable, highly configurable choice.
Avimark at a glance
| Vendor | Covetrus | Category | Veterinary practice management (PIMS) |
|---|---|---|---|
| Best for | established small animal practices with staff fluency and IT support | Starting price | Quote-based |
| Free trial | Demo only | Free plan | No |
| User rating | 4.1/5 (599 reviews) | Our score | 7.6/10 |
| Deployment | Windows, on-premise or hosted | Founded | Late 1980s |
| Headquarters | Portland, Maine (Covetrus) | Users | 11,000+ hospitals (per Covetrus) |
See Avimark in action
A quick look at the interface, so you know what you are getting before the trial.
What Avimark does
The areas we lean on most in daily use, and how Avimark handles each.
Scheduling & boarding
Appointment and boarding calendars with reminders to keep the day full and cut no-shows.
Medical records & SOAP
Client and patient records, medical history and SOAP notes on a single screen, sped up by a notes glossary.
Centralized whiteboard
Track patient activity, assign tasks and capture notes and charges in real time for the record and invoice.
Worklists & follow-ups
Custom lists for post-surgery calls, client callbacks and prescription refill requests.
Estimates & invoicing
Estimates, invoicing and integrated card payments that meet EMV and PCI DSS standards.
Inventory
Inventory and reordering, with CUBEX cabinets and cloud-based Intelligent Inventory as add-ons.
Prescriptions & pharmacy
Digital prescriptions and home delivery through the Covetrus vRxPro integration.
Lab & diagnostics
Covetrus Axis-Q connects in-house analyzers and reference labs, with long-standing lab partner integrations.
How Avimark works day to day
Covetrus Avimark is one of the longest-running veterinary practice management systems in North America, and for thousands of small animal hospitals it is simply the system of record. It runs the operational core of a practice: appointment and boarding calendars, client and patient records, medical history and SOAP notes, estimates and invoicing, inventory and prescriptions, reminders and financial reporting. Covetrus reports that Avimark is used in more than 11,000 veterinary hospitals worldwide, and across Avimark reviews it holds a 4.1 out of 5 on Capterra from roughly 600 verified reviews, with ease of use rated 4.1 and customer service 4.2.
So what is Avimark, exactly, and who stands behind it? The software was developed in the late 1980s by McAllister Software Systems in Missouri, originally styled AVImark. Henry Schein became its distributor and later its owner, and the product moved to Covetrus in 2019 when Henry Schein Animal Health was spun off and merged with Vets First Choice. Covetrus was taken private in October 2022 by Clayton, Dubilier and Rice and TPG, and in February 2026 it agreed to merge with Cencora's MWI Animal Health in a deal valuing MWI at 3.5 billion dollars, which the FTC has been reviewing. None of that changes what the software does on a Tuesday morning, but it is a fair reason to ask about the roadmap and support commitments in writing.
The question most buyers ask first is whether Avimark is cloud based, and the honest answer is mostly no. Avimark is a Windows desktop application with its database on a server, and in the traditional setup that server sits in your building. Covetrus also offers a hosted option, but that is the same Windows application running on a remote server that your team reaches through a hosted desktop session, not a browser-native rewrite. There is no native browser or mobile app for the full system, so remote access means remote desktop. The flip side is one that owners genuinely value: with a local server, the practice keeps working and records stay accessible when the internet goes down. If you want true cloud software from the same company, Covetrus positions Covetrus Pulse as the forward path.
Day to day, Avimark is built around getting client and patient information onto a single screen. A notes glossary keeps medical notes and histories consistent and quick to enter, custom worklists and follow-up lists handle post-surgery calls, client callbacks and prescription refill requests, and a centralized whiteboard tracks patient activity in real time while capturing charges for the medical record and the invoice. It is also deeply configurable. Experienced practice managers shape workflows the software never shipped with, and that accumulated configuration is real institutional value, which is also the most underestimated cost of ever leaving.
Integrations are a big reason practices stay. Avimark connects to Covetrus Axis-Q for in-house analyzers and reference labs, to Covetrus vRxPro for digital prescriptions and home delivery, to Covetrus Comms for client communication, telemedicine and reputation management, and to CUBEX and cloud-based Intelligent Inventory for stock control, with integrated card payments that meet EMV and PCI DSS standards. Decades of third-party connections, from AI scribes such as HappyDoc and CoVet to reminder platforms and imaging systems, already talk to it.
The honest trade-offs show up clearly in Avimark reviews. Staff who know the system praise how fast they can work in it, but newer users describe a dated interface and navigation that takes time to learn. Reviewers also report technical disruptions, often tied to the on-premise server or Windows updates, and inconsistent phone support experiences. The fit gets weaker for multi-location groups that need one shared database, for doctors who want to chart on a tablet or finish records from home, for mobile and relief-heavy practices, and for practices without dependable IT support.
On cost, Avimark pricing is not published and is quote based. Historically the model was a one-time license plus an annual support fee, with add-on modules and hardware priced separately, while hosted deployments move more of that into a monthly charge. Capterra lists a starting figure of about 116 dollars per month, which is best treated as indicative. Compare total cost of ownership rather than the software line alone, because server refreshes, Windows licensing, backups, IT hours, data conversion and integration fees sit outside the quote.
If it is not the right fit, the closest Avimark alternatives fall into two groups. In the server-based category, IDEXX Cornerstone and Covetrus Impromed are the nearest comparisons, both with large installed bases and deep lab integrations. On the cloud-native side, practices most often weigh Covetrus Pulse, Shepherd, ezyVet and Digitail, which trade some configurability for no server to maintain and updates you never schedule.
Across Avimark reviews the verdict is consistent: for an established small animal general practice of one to five doctors, with staff fluency and reliable IT support, Avimark for veterinarians remains a capable, highly configurable system with one of the largest installed bases in the industry. If you need browser or mobile access, multi-site data or a modern interface, put the cloud-native alternatives on your shortlist.
Avimark pros and cons
Pros
- One of the largest installed bases in vet practice management (11,000+ hospitals, per Covetrus)
- Deeply configurable workflows that experienced practice managers can shape
- Strong integrations: Covetrus Axis-Q labs, vRxPro prescriptions, Comms, CUBEX, Intelligent Inventory
- Local server keeps records available when the internet goes down
- Centralized whiteboard, worklists and notes glossary speed up daily work
- Fast for staff who already know it; 4.1 ease of use on Capterra
Cons
- Not cloud native: the hosted option is the same Windows app on a remote desktop
- Dated interface and navigation that takes time for new staff to learn
- Reviewers report technical disruptions tied to the server and Windows updates
- Inconsistent phone support experiences
- No native browser or mobile app; weak fit for multi-location, mobile or relief work
- Pricing is not published; total cost includes server, IT and conversion fees
Who should use Avimark, and who should skip it
A great fit if you
- You run an established small animal general practice of one to five doctors
- Your team already knows Avimark well
- You want local control of your data and keep working when the internet drops
- You have dependable IT support for the server
- You rely on the Covetrus suite (vRxPro, Comms, Axis-Q)
Look elsewhere if you
- You want true browser-based cloud software (look at Covetrus Pulse, Shepherd, ezyVet or Digitail)
- You run multiple locations that need one shared database
- Your doctors want to chart on a tablet or from home
- You are a mobile, ambulatory or relief-heavy practice
- You have no reliable IT support
Is Avimark right for your practice?
Here is how Avimark fits each type of practice, and what to check for yours.
Avimark for Small animal general practice
Companion animal hospitals use Avimark as the system of record for appointments, records, invoicing and inventory.
Avimark for Independent hospitals (1 to 5 doctors)
Established single-site practices get the most from its configurability and staff familiarity.
Avimark for Boarding & grooming
Boarding calendars sit alongside medical appointments for practices that offer boarding services.
Avimark for Covetrus suite practices
Practices on vRxPro, Comms and Axis-Q get tightly connected pharmacy, communication and lab workflows.
Avimark for Practices weighing cloud
Teams outgrowing the server closet compare Avimark against Covetrus Pulse and other cloud-native PIMS.
Avimark scorecard
How Avimark scored across our rubric. Every tool is measured on the same areas.
Avimark pricing and plans
Real starting prices, dated and re-checked each pass. Avimark pricing is not published and is quote based. Historically it is a one-time license plus an annual support fee, with modules and hardware extra; hosted deployments shift more into a monthly charge. Capterra lists a starting figure of about $116 per month, best treated as indicative. Compare five-year total cost of ownership, including server refreshes, Windows licensing, backups, IT time, data conversion and integration fees.
Avimark integrations
Tools Avimark connects with out of the box, so it fits the stack you already run.
Support, training and deployment
How you can reach the Avimark team, how they onboard you, and where it runs.
Support
- Phone
- Email / Help Desk
- Knowledge Base
- Training video archive
Training
- Avimark Online Academy (on-demand)
- Live training
- Documentation
Deployment
- Windows desktop + on-premise server
- Covetrus-hosted option
Typical customers
- Small animal general practices
- Independent hospitals
Avimark alternatives
If Avimark is not the fit, these are the closest tools we rank, in order.
AvimarkHow to test Avimark before you commit
Every tool demos well. These are the checks that actually tell you whether Avimark fits your practice, while the free trial is still running.
Run a real appointment end to end
- Use your own templates and one of your busiest appointment or session types
- Test it on the devices your staff actually use, not a demo laptop
- Move the result into the system you already use and time every step
- Add a second user and watch how the per-seat price moves
Watch for the catch
- Usage caps, credits or add-on fees that only show up on the invoice
- Features quietly locked to a higher tier than the one you tried
- Onboarding or data import sold as a paid add-on
- How hard it is to export your data if you decide to leave
Avimark FAQ
Is Avimark cloud based?
Not in the browser-native sense. Avimark is a Windows desktop application with its database on a server, usually in your building. Covetrus offers a hosted option, but that is the same Windows software running on a remote server you reach through a hosted desktop session. There is no native browser or mobile app for the full system. If you want true cloud software from Covetrus, it positions Covetrus Pulse as the forward path.
How much does Avimark cost?
Avimark pricing is not published and is quote based. Historically it is a one-time license plus an annual support fee, with modules, hardware and integrations priced separately, while hosted deployments move more of that into a monthly charge. Capterra lists a starting figure of about $116 per month, which is best treated as indicative. Ask for a written quote and compare five-year total cost, including server, IT and data conversion costs.
What is Avimark software?
Avimark is a veterinary practice management system (PIMS) for small animal hospitals. It handles appointment and boarding calendars, client and patient records, medical history and SOAP notes, estimates and invoicing, inventory, prescriptions, reminders and reporting, with a centralized whiteboard and deep lab and pharmacy integrations.
Who owns Avimark?
Avimark is owned by Covetrus. It was developed in the late 1980s by McAllister Software Systems in Missouri, then distributed and later owned by Henry Schein, and moved to Covetrus in 2019. Covetrus was taken private in 2022 by Clayton, Dubilier and Rice and TPG, and in February 2026 agreed to merge with Cencora's MWI Animal Health, a deal under FTC review.
What do Avimark reviews say?
Avimark holds a 4.1 out of 5 on Capterra from roughly 600 reviews, with ease of use at 4.1 and customer service at 4.2. Users who know it well praise its speed and configurability, and owners value that records stay available when the internet goes down. The most common complaints are a dated interface, technical disruptions tied to the server and Windows updates, and inconsistent phone support.
What are the best Avimark alternatives?
The closest Avimark alternatives in the server-based category are IDEXX Cornerstone and Covetrus Impromed. If you want browser-based cloud software, practices most often compare Covetrus Pulse, Shepherd, ezyVet and Digitail, which remove the on-site server and deliver updates automatically, in exchange for some configurability.
How do I get Avimark support?
Avimark support runs through Covetrus, which provides phone and help desk support, a knowledge base and a training video archive covering configuration, medical records, invoicing, appointments and inventory. Covetrus also offers the Avimark Online Academy, an on-demand course with video, hands-on simulators and testing for new staff.
Avimark vs Cornerstone: which is better?
Both are mature, server-based practice management systems with large installed bases and deep lab integrations. Cornerstone is owned by IDEXX and ties naturally into IDEXX diagnostics, while Avimark is owned by Covetrus and ties into vRxPro, Comms and Axis-Q. The better choice usually follows your diagnostics and pharmacy partners and how much your team already knows each system.
Avimark reviews from real users
Verified reviews from people running Avimark in the field. Every review is read by our team before it goes live, so this is honest signal, not spam.
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